Tapping into TikTok, SIRCLO Assists L’Oréal Indonesia and Big Brands to Better Connect with Their Communities

JAKARTA, 3 February 2022 — Indonesia’s leading e-commerce enabler company, SIRCLO, announces a partnership with TikTok in providing a new online shopping experience for brands or merchants to reach their consumers through TikTok Shop. As one of the first e-commerce enablers to integrate with TikTok via Application Programming Interface (API), SIRCLO has onboarded a number brands since September 2021 to optimise TikTok Shop’s feature and expand their market reach, including L’Oréal Indonesia.

To date, SIRCLO has developed a variety of solutions for business owners, ranging from entrepreneurs to enterprise clients. Among which is SIRCLO Commerce, which serves as an end-to-end e-commerce enabler to assist big retail brands in entering a wide array of distribution channels, such as online marketplaces. SIRCLO Commerce’s end-to-end services cover marketing, merchandising, customer service, order processing and fulfillment, up to  analytics reporting. With its continued mission of helping brands sell online through a diversified range of channels, SIRCLO Commerce collaborated with TikTok Shop in delivering a unique online shopping experience.

TikTok Shop is an exclusive and innovative marketplace fully integrated into TikTok that brings together online sellers, buyers, and creators. As part of TikTok Shopping—a suite of solutions, features, and advertising tools that empowers brands and merchants to meaningfully engage with their customers—TikTok Shop enables merchants to tap into a full commerce experience; from uploading products to managing shipping, fulfillment, and point of purchase.

TikTok Shop offers sellers a direct channel to tap into the platform’s vibrant user community. As a means to present a highly effective way to streamline the purchase process, increase brand exposure, and drive sales growth, TikTok Shop facilitates embedded product anchors, in the form of short videos and livestreams. In addition, high-quality content receives traffic support from the platform’s engaged users—making it easier for brands or merchants to further quantify their market reach.

“With TikTok Shopping, TikTok now offers a unique combination of community, entertainment, and shopping–all of which contribute to the platform’s unique product discovery experience. This enormous potential is what drives us to enable brands and merchants in reaching a wider audience with TikTok,” said Danang Cahyono, CEO of Enterprise Solutions at SIRCLO.

“One of the brands that have expanded their reach through TikTok Shop with the assistance of SIRCLO Commerce is L’Oréal Indonesia, where they began to experience the power of unique e-commerce solutions through the continued spike in sales for Maybelline and Garnier products. This is made possible by leveraging SIRCLO Commerce’s capabilities, specifically in the areas of product showcase and fulfillment,” said SIRCLO’s Senior Key Account Manager and Project Lead, Dylan Hong.

L’Oréal Indonesia has continued to engage SIRCLO Commerce as a trusted official partner for online marketing campaigns and affiliate management, with the aim of reaching out to mass potential buyers with low customer acquisition costs. Moving forward, SIRCLO hopes to cater to the needs of brands to improve their product discovery experience through content optimisation and community engagement.

“SIRCLO seeks to onboard hundreds of brands by the end of 2022, enabling them to leverage TikTok Shop as one of their marketing channels. Beyond that, we also intend to explore various  avenues of partnership to bolster TikTok’s positioning as one of the leading entertainment platforms in Indonesia,” concluded Danang.

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Founded in 2013, SIRCLO is a leading omnichannel e-commerce enabler company in Indonesia that helps businesses sell online. SIRCLO aims to focus on three layers of solution pillars, which include solutions for Enterprise; solutions for Entrepreneurs and SMEs; and New Retail business models, such as micro-retails or warung.

In the Entrepreneur category, SIRCLO offers SIRCLO Store, an online store dashboard for SMEs to sell across 3 various platforms (website, marketplace, chat commerce), Orami, a parenting platform that combines Commerce, Content & Community within one ecosystem, and IbuSibuk, a solution empowering communities of mothers as Key Opinion Leaders (KOL), micro-influencers, and resellers.

In the Enterprise category, SIRCLO offers e-commerce enabler services through SIRCLO Commerce, a solution for omnichannel technology development through SWIFT by SIRCLO, Magento specialist as well consultant of strategy and implementation of the omnichannel technology through ICUBE by SIRCLO, and a B2B2C platform selling Mom & Baby products through Sooplai.

In the New Retail category, SIRCLO empowers micro-retails or warung through a variety of digital products and services from Warung Pintar to increase transparency and efficiency in distribution channels, access to national principals or distributors, product availability, and capital loan.

Today, SIRCLO has listed more than 150,000 brands and over 500,000 micro-retails or warung owners who have been served cumulatively; more than 25 million end-consumers reached; and over 80 distribution points spread across Indonesia. Located at the Green Office Park 1, The Breeze (BSD – Serpong), the company has more than 2,000 employees.

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