L’Oréal and SIRCLO: Pioneering a +200% GMV Surge with Digital Strategy

L’Oréal and SIRCLO: Pioneering a +200% GMV Surge with Digital Strategy

L’Oréal and SIRCLO: Pioneering a +200% GMV Surge with Digital Strategy

Nov 30, 2023

Source: SIRCLO.

Source: SIRCLO.

L’Oréal’s partnership with SIRCLO propels a +200% GMV leap, showcasing digital strategy success across multiple platforms.

L’Oréal’s partnership with SIRCLO propels a +200% GMV leap, showcasing digital strategy success across multiple platforms.

Since 2019, L’Oréal has leveraged SIRCLO’s solutions to broaden its digital footprint and embrace an ochannel strategy across various platforms, including its brand.com, Tokopedia, Shopee, Lazada, Belanjaku, Zalora, Orami, TikTok Shop, and WhatsApp Business API. This strategic partnership between SIRCLO’s comprehensive solutions and L’Oréal’s vision resulted in an impressive +200% Gross Merchandise Value (GMV) increase during a recent campaign, highlighting the success of the collaboration.

Innovation

Secured the top spot in the Beauty category during Maybelline’s Super Brand Day on TikTok Shop in 2022.