Navigate the Indonesian Market with Ease

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Navigate the Indonesian Market with Ease

LEARN MORE

Navigate the Indonesian Market with Ease

LEARN MORE

Harness our deep local knowledge to successfully expand your brand in one of Asia’s most rapidly advancing markets.

Harness our deep local knowledge to successfully expand your brand in one of Asia’s most rapidly advancing markets.

Rapidly emerging as one of Asia’s most dynamic and fast-growing markets with a young, tech-savvy population, Indonesia offers vast opportunities for global brands looking to expand their presence in Southeast Asia.

Rapidly emerging as one of Asia’s most dynamic and fast-growing markets with a young, tech-savvy population, Indonesia offers vast opportunities for global brands looking to expand their presence in Southeast Asia.

Overview of Indonesia’s
E-Commerce Landscape

Overview of Indonesia’s
E-Commerce Landscape
Number of Transactions
Number of Transactions
2020 - 2023
+112%
+44%
+14%

2020

2021

2022

2023

Indonesia’s e-commerce sector is experiencing robust growth, with annual transaction volumes increasing by over 55% from 2020 to 2023, reflecting a booming market.

E-Commerce Users
E-Commerce Users
2020 - 2023
+91%
+36%
+30%

2020

2021

2022

2023

Another indicator of this expansion is the steady rise in the number of e-commerce users each year, showcasing the growing adoption and engagement with online shopping.

Indonesian's Online Purchases
Indonesian's Online Purchases
2021

Indonesians make more than nine online purchases per month.

Average MoM Growth of E-Commerce Users
(outside Java)
Average YoY Growth of New E-Commerce Users (outside Java)
2023 - 2024
0
0

%

%

rise in the numbers of consumers from outside Java using e-commerce platforms

The robust demand for online shopping underscores the significant role of e-commerce in Indonesia’s economy and highlights its potential for further growth, even beyond the Greater Jakarta Area.

Challenges

Challenges

While Indonesia offers vast opportunities for global brands, it also presents unique challenges that must be navigated for successful market entry and growth.

Importation Hustle
Importation Hustle
Dynamic Growth of E-Commerce
Dynamic Growth of E-Commerce
Dynamic Indonesian Trade Regulation
Dynamic Indonesian Trade Regulation
Hyper-competitive Market
Hyper-competitive Market
Local Storage & Distribution
Local Storage & Distribution
Shifting Preferences in Consumer Behavior
Shifting Preferences in Consumer Behavior

Distributor VS Enabler

Distributor VS Enabler

While Indonesia offers vast opportunities for global brands, it also presents unique challenges that must be navigated for successful market entry and growth.

INVESTMENT COST
INVESTMENT COST
FINANCIAL RISKS
FINANCIAL RISKS
OWNERSHIP
OWNERSHIP
INVENTORY
INVENTORY
MARKETING
MARKETING
MARKET ACCESS SPEED
MARKET ACCESS SPEED
CUSTOMER INSIGHT
CUSTOMER INSIGHT
DISTRIBUTOR
DISTRIBUTOR
DISTRIBUTOR

High Upfront Costs

High Upfront Costs

High Upfront Costs

Increased Financial Risk

Increased Financial Risk

Increased Financial Risk

Limited Brand Control

Limited Brand Control

Limited Brand Control

Higher Inventory Risk

Higher Inventory Risk

Higher Inventory Risk

Unmeasurable Marketing

Unmeasurable Marketing

Unmeasurable Marketing

Longer Setup Times

Longer Setup Times

Longer Setup Times

Limited Insight

Limited Insight

Limited Insight

Lower Entry Costs

Lower Entry Costs

Lower Entry Costs

Reduced Financial Risk

Reduced Financial Risk

Reduced Financial Risk

Enhanced Brand Control

Enhanced Brand Control

Enhanced Brand Control

Centralised Inventory

Centralised Inventory

Centralised Inventory

Transparent Marketing

Transparent Marketing

Transparent Marketing

Rapid Market Entry

Rapid Market Entry

Rapid Market Entry

Rich & Direct Insights

Rich & Direct Insights

Rich & Direct Insights

ENABLER
ENABLER
ENABLER

Introducing

Merchandising and Content Production

Permits and Documentation

Reporting and Insight

Customer Service

Warehousing and Fulfilment

All-Inclusive Packages

Account Management

Order Processing

Shipment and Storage

Import Process

Customs Inspection

Payment of Taxes and Import Duties

Merchandising and Content Production

by

Introducing

Merchandising and Content Production

Permits and Documentation

Reporting and Insight

Customer Service

Warehousing and Fulfilment

All-Inclusive Packages

Account Management

Order Processing

Shipment and Storage

Import Process

Customs Inspection

Payment of Taxes and Import Duties

by

Introducing

Merchandising and Content Production

Permits and Documentation

Reporting and Insight

Customer Service

Warehousing and Fulfilment

All-Inclusive Packages

Account Management

Order Processing

Shipment and Storage

Import Process

Customs Inspection

Payment of Taxes and Import Duties

Merchandising and Content Production

by

The Leading Omnichannel Commerce Enabler in Indonesia

The Leading Omnichannel Commerce Enabler in Indonesia

The Leading Omnichannel Commerce
Enabler in Indonesia

Established in 2013, SIRCLO has served 1,000 enterprise-level brands, 1 million MSMEs, and reached 25 million end-consumers.

Started
Started
Expansion to Surabaya,
Yogyakarta, Bandung
Expansion to Surabaya,
Yogyakarta, Bandung
Series A Funding
Series A Funding
Acquired
Acquired
Acquired
Acquired
Launched
Launched
Seed Funding
Seed Funding

by Venture Capital

Launched
Launched
New Fulfillment Centers Launched
New Fulfillment Centers Launched
Series B Funding
Series B Funding
Acquired
Acquired

2013

2015

2017

2020

2021

2023

2022

2018-19

2016

2014

SCROLL

SCROLL

Interested in expanding your business to Indonesia?
Fill out the form,
and we'll be in touch.

Interested in expanding your business to Indonesia?
Fill out the form, and we'll be in touch.
Interested in expanding your business to Indonesia?
Fill out the form, and we'll be in touch.