In this report, we examine the diverse ways in which Indonesian MSMEs have been supported in their growth journey by SIRCLO, with a particular focus on local brands and momfluencers. We highlight how these businesses have flourished with SIRCLO Store (now, SWIFT Hub) and IbuSibuk, not only in strengthening their positions, but also in building broader and more sustainable businesses. It also underscores our commitment to empowering entrepreneurs, showcasing our strategic initiatives that go beyond overcoming their technical constraints, but also ensure profound and enduring growth.