E-commerce is one of the key sectors of Indonesia's digital economy that is rapidly growing in size. Using data from extensive market research, expert interviews and existing publications; this report will help readers to navigate Indonesia’s e-commerce opportunities by looking closely into the industry’s market, as well as the strategic roles held by key players to stimulate the nation’s digital economy.

Existing reports have captured the immense potential of Indonesia’s e-commerce as Southeast Asia’s biggest economy, backed by the recent shift in consumers’ spending patterns towards online purchases.